Understanding Media (Record no. 430)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00789nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 485 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140512s9999 xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1584230738(HB) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | PK-IsLIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | LUH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marshall McLuhan ; W. Terrence Gordon [ed] |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding Media |
| Remainder of title | The Extensions of Man |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Critical ed 2003 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Corte Madera, CA : Gingko Press |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 611 p. : |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to the Critical Edition, W. Terrence Gordon ix P a r t I Introduction 3 Introduction to the Second Edition 9 1 The Medium Is the Message 17 2 Media Hot and Cold 37 3 Reversal of the Overheated Medium 51 4 The Gadget Lover: Narcissus as Narcos |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | W. Terrence Gordon |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Senate of Pakistan Library | Senate of Pakistan Library | 11/08/2009 | Purchased | 1 | 302.23 LUH | 11467 | 13/11/2019 | 15/11/2017 | 21/05/2014 | Books |