Money, media, and the grass roots state ballot issues and the electoral process - Betty H. Zisk (Newbury Park, CA : Sage Publications, 1987)
Introduction An Historical and Political Profile of Four States An Overview of Fifteen Elections, 1976-80 Political Context and Issues Campaign Expenditures The Campaign I - Media Intensive Campaigns The Campaign II - Grass Roots Activity
Keywords: Elections --United States --States --Case studies. Voting --United States --States --Case studies. Referendum --United States --States --Case studies. Political campaigns --United States --States --Case studies. Campaign funds --United States --States --Case studies