TY  - BOOK
AU  - Marshall McLuhan ;  W. Terrence Gordon [ed]
AU  - W. Terrence Gordon
TI  - Understanding Media: The Extensions of Man
SN  - 1584230738(HB)
U1  - 302.23 
PY  - 2003///
PB  - Corte Madera, CA : Gingko Press
KW  - Mass media
N1  - Introduction to the Critical Edition, W. Terrence Gordon ix P a r t I Introduction 3 Introduction to the Second Edition 9 1 The Medium Is the Message 17 2 Media Hot and Cold 37 3 Reversal of the Overheated Medium 51 4 The Gadget Lover: Narcissus as Narcos
ER  -