The fortune at the bottom of the pyramid eradicating poverty through profits

By: C.K. PrahaladMaterial type: TextTextPublication details: Wharton School Pub., 2005Edition: 2005Description: 401 pISBN: 8129707128(HB)Subject(s): International business enterprises --Social aspects --Developing countries. Non-governmental organizations --Developing countries. Poor --Developing countries. Economic assistance --Developing countries. Globalization --Economic aspects --Developing countriesDDC classification: 338.888 Summary: The Fortune at the bottom of the Pyramid, The Market at the bottom of the Pyramid, Products and Services for the BOP.
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The Fortune at the bottom of the Pyramid, The Market at the bottom of the Pyramid, Products and Services for the BOP.

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